Monday, November 29, 2010

mobile and tv

Versace's  4.25 Lakh mobile phone makes India debut
  


New Delhi: As global luxury brands continue to rush to tap the Indian market, Italian fashion house Versace's high-end mobile phones today entered into the country with a price tag of up to 4.25 lakh.
Versace's exclusive Indian franchisee, Delhi-based Blues Clothing Company (BCC), said the phones will be sold at eight points of sales in metros at 'Versace Boutique' and 'Versace Collection' stores.
"We are very bullish about the new range of Versace mobile phones in India. There is a market for such premium products here," BCC Executive Director Abhay Gupta said.

The company has launched two variants of 'Versace Unique' mobile phones in different colors priced at  3,95,000 and 4,25,000, he added.

The device boasts of features such as 3G compatibility, ceramic frame with an 18K gold and a five megapixel camera among others.

The Versace Unique, made by South Korean handset vendor LG, was announced officially earlier this year.

BCC is exclusive franchisee for a host of other luxury brands, including Italy's leading names - Versace Collection, Corneliani, Cadini, VJC and Gianni Versace.

India has been attracting lot of high-end luxury brands and products. Recently, Volkswagen Group company Bugatti Automobiles launched its 'Bugatti Veyron 16.4 Grand Sport' sports car priced at  16 crore.

Even Swiss watchmaker Audermars Piguet launched its new collection here with a single timepiece priced up to  2.1 crore.

According to a recent CII-A.T Kearney report the luxury market in India is likely to touch $14.7 billion by 2015.










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Sony launches world's first tilting TV


London: Electronics giant Sony has launched what is being billed as the world''s first television with a screen which can be tilted backwards, which the company says is optimum for comfortable viewing.
Apparently, a slight backwards lean of six degrees is now the best position for a TV set as many of us mount modern flat-screens on furniture a foot or two above the ground.
The new range can be slotted into the tilting position to achieve what its makers say is the optimum picture, as we slump down on our plush, comfortable sofas.

It comes as design experts say we are increasingly choosing glossy, shiny TV screens which complement our homes' style even when they are switched off, reports the Daily Mail.

The 'Monolithic' TV screens, priced at 1,300 pounds for a 40-inch screen, are available in state-of-the art 3D models, and can either be set up vertically or slotted to a six-degree backwards lean.

"Most people don't put their televisions at waist height any more, they set them up a foot or two off the ground, said Tim Page, Sony Europe's senior manager of technology marketing.

"With more minimalist, uncluttered styles for furniture, it suits the trend to place the television where it's in a less obtrusive position."

Sony researchers say a six degree lean is the ideal angle. Any less doesn't make much of a discernible difference, and any more could lead to the screen reflecting ceiling lights.


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